Rebate debate
I bought something at Rite Aid a little over a week ago, and it came with a $4 rebate. I finally got around to submitting the rebate form a little while ago. Rite Aid allows rebates to be submitted over the internet; I'm not sure if this is advanced techonlogy or whether it's already become commonplace, but I suspect that if I had had to go through the standard rigmarole of finding an envelope and a stamp, addressing the envelope, circling the price and date, cutting out a UPC code from somewhere, and enclosing a rebate coupon, I probably wouldn't have bothered.
Rebates are an interesting form of discount. On one hand, they're a legitimate way to save a few bucks from time to time in an increasingly costly world. On the other hand, there's a certain amount of jumping through hoops required to get the rebate, along with four to six weeks of wait time.
Therein lie the key reasons why rebates generally aren't the discount that stores promise: They're just too much dang work, and they take too long to get the refund.
Rebate terms often require that users do a number of different tasks in order to get the rebate, and these terms vary from store to store, manufacturer to manufacturer, or offer to offer. It's pretty easy to get something wrong. If you do, guess what? No rebate for you! In addition, it's not unheard of (though admittedly, I don't have any statistics) for rebates to be completed properly and still never get processed. I've read (again, no documentation at moment) that stores actually factor consumers' failure to collect on rebates, either through inaction or through store policy to refuse to issue rebates under any circumstances, into their financial forecasting.
Yow.
On top of all that, rebates irritate me for another reason: They're an interest-free loan to the store or manufacturer offering the rebate. The one I sent in tonight was for $4, but for big-ticket items, rebates can easily be over $100. Would you lend $100 interest-free to a complete stranger? If you submit a big-ticket rebate, that's exactly what you're doing.
Despite all of these drawbacks, rebates are powerful incentives to the consumer because buyers generally focus on the amount of refund offered instead of what they have to do to benefit. Even for my stupid $4 rebate from last week, if the rebate hadn't been offered with a not-very-painful way of collecting, I would definitely have bought something else. As it is, I went for the product offering the rebate and now I have to remember to go back to Rite Aid's website and request a rebate check, which is not something I can do at the time I actually enter the transaction details.
I would rather have just gotten the discount up front, but for the reasons I just described, it's not in Rite Aid's interest to do it that way. The end result is that they made a sale they might not have otherwise made, and I had to do some stuff I wouldn't have done otherwise for the sake of a few dollars, which I may or may not end up seeing back in my pocket at some point.
Welcome to life in a recession, folks. It doesn't get much better than this.

